Grow and accelerate your business, over any terrain or grade.

Finalized project. I managed Niner bikes' European sales, marketing, HRM, and operations. I achieved 150+ press appearances a year, while scaling sales,  warehousing and staff. The crew I led achieved a >600% €CAGR with order values peaking at € 1M a month while maintaining healthy margins.

Finalized project. GM/VP of Eddy Merckx Cycles USA business unit. I transitioned the brand from a consumer-direct EU to USA drop-ship model to a multi-channel, FCL import, domestic stocking model with 3FT staff and rep salesforce of 10. We achieved a 380% $CAGR despite the B2C to B2B unit value reduction inherent to the project.  

Current project. Business development and OEM relationship management for Gates and Bosch eBike product lines distributed by Universal Transmissions in the EU. I launched and manage aftersales operations for France and Spain for Gates cycling products. 

Current project. Export business development and marketing work for the Innovative Dutch cycling accessory brand, known for their integrated out-front mount and bike bell. 

Current project. UpShift Sports holds exclusive representation of Lintaman shoes in the European Union, Switzerland and the UK.  

Finalized project. Strategic marketing, Press Relations, Product strategy, and Events.

Finalized project. European Area Management, helping Boyd expand its B2B and B2C business model into the European marketplace. I achieved several high-quality media placements for the brand in Video, editorial and test features,  with no budget beyond test product itself.  

Finalized project, in which I re-branded Velocomp, while developing B2C, B2B + OEM markets. My media relations generated notable global press exposure valued in hundreds of thousands of dollars. 

 Seemingly unimportant decisions made at HQ can have debilitating consequences when an origanisation has not yet grasped the culture, demands and behavior of important export markets. Being well versed in cross-continental business management and aware of culture and market behavior in many countries, I can help guide strategy and decision making with awareness of these risks. Empower your global image and avoid undoing work your own crew has done!

  Shows are critical for branding exposure but can quickly inflate in budget, operations complexity and even risk if you build them yourself or execute intercontinental planning. I have managed Eurobike, Taipei, Interbike, Sea Otter, US & EU Press events, TBW, Roc d'Azur and many more events from start to finish. I collaborated in the project management of this repeat use stand, cost ~€22k. 

 With a background in engineering and product management, plus product experience in full bikes, componentry, electronics, software and more, I know how to properly prepare products for the market.  I have experence in both innovation push, and in existing demand fulfment philosophies, for products.  Let me help you bring your product to the marketplace successfully. 

  Your product might be good, your price might be good, but if you're not aligning it to the latest developments in market categorization, you could be missing out.  

The core content of a message needs to be simple for designers to make something of it. This table was a huge relief to customers struggling with bike compatibility issues. Thanks to Morato + Infinito for the graphic design. 

In a marketplace with so many competing messages, finding your core, unique message is key to chiselling out a brand territory. Allow me to help you find yours. 

 I know the industry's individual communication channels and the people behind them, helping you build a coherent and relevant story - that gets passed on. 

I have executed and developed full distribution and retail partner training programs globally, focusing on product, sales, techniques, and more.  

I have also worked with Retail Marketing paraphernalia; both developing it myself and supporting others in development. Key question: how does it make retailers job selling your products, easier?