Grow and accelerate your business, over any terrain or grade.

Finalized project, in which I assumed General management of Eddy Merckx Cycles USA. The major focus was transitioning the brand from a consumer direct European drop ship, to a multi-channel domsetic stocking and service, sales model.

Business development project in the BeNeLux, generating new direct retailer accounts, press exposure and developing distribution leads. 

European Area Management, helping Boyd expand its B2B and B2C business model into the European marketplace. 

Finalized project, in which I re-branded Velocomp, while developing B2C, B2B + OEM markets and generating notable global press exposure. 

Strategic marketing, Press Relations, Product strategy, and Events.

Business development and OEM relationship management for Gates and Bosch eBike product lines distributed by Universal Transmissions. Covering France, Spain and The Netherlands. 

Finding a logo to communicate your brand values is critical. I helped velocomp form this logo to reflect the broad public the technology speaks to and the multifaceted analysis capabilities. The spectrum bar also reflects the 7 training zones known to power training enthousiasts.

Explaining why a technology is relevant to your users clearly is important. This table shows how Velcomp technology goes beyond classic bike metrics to quantify technique and efficiency.  Graphic design direction by Groupe Sportif pty. ltd.

Engaging customers where they are is key to making technology easy to become accustomed to. Recognition of your brand leads to realization of your solutions, giving a pathway to research and finally, a consumer purchasing decision.  

Finding a new ancgle to take when you have a new message can be challenging, but is key to getting a clear and differentiated branding message across.

Succesful fan engagement does more than just help you get your message out to the world: it allows your fans to tell you and the rest of the world what your brand is. Classic one way marketing is only part of the pie nowadays. 

Relationships are the first step to succesful press exposure. Let me help you get your messgae out there to the editors and test riders in countries that are strategically relevant to you. 

Knowing the industries individual communication channels and the people behind them, helps you build a coherent and relevant story - that gets passed on.

Trade shows are critical for branding exposure but can quickly inflate to a considerable percentage of your budget. Allow me to help keep the impact high, but expenses low.

In a marketplace with so many competing messages, finding your core, unique message is key to chiselling out a brand territory. Allow me to help you find yours. 

Allow me to help you reach key players with a relevant message. Sometimes directly but oftentimes, this will be through third parties: individuals, events, etc. 

At stage one, your brand is what you tell the market it is. At stage two, it is what the market tells you it is.  This design was the result of a project group of talented designers and marketeers, and was surpringly affordable.

The core content of a message needs to be simple for designers to make something of it. This table was a huge relief to customers struggling with bike compatibility issues. Thanks to Morato + Infinito for the graphic design. 

Business development implies sell in, but the key to sustainable and self driving growth is to ensure sell out. That requires a strong customer relationship. With that done, finding a marketing message true to your core values but adapted for the region, is key.

Consumers don't like to read instructions, so products need to be as self explanatory as possible. Especially when technology is new or distruptive, it is easy to fall into the trap of thinking your smartner product will prove itself. Let me help you achieve stable growth. 

Consumer direct and indirect strategies require different approaches, investments and focus. Which is best for your product? I have workled in both environments, and in the grey space imbetween. 

Dont run astray thinking size is key. A well executed, smaller presence leaves a deeper, lasting impact. 

Not all messages should go to the same channels, to the same individuals, or recieve an equal budget. How do you decide?

With a background in engineering and product management, I know how key it is to prepare products for market. Focusing only on product or only on marketing, rareley gets a brand ahead.

The right channel for exposure and testing is paramount. Knowing who you're working with and knowing how to then present a product and its philosophies are key to setting a test off in the right direction. 

Doing front end work is only the start. Solid paperwork, easily followed instructions and clear messages cannot be overlooked. Skipping this can scuttle the best planned marketing campaigns.  

Chosing the right promotional partners is key to succesfully establishing a reputation. Who best suits your product and brand?