Grow and accelerate your business, over any terrain or grade.

Finalized project. I managed Niner bikes' European sales, marketing, HRM, and operations. I achieved 150+ press appearances a year, while scaling sales,  warehousing and staff. The crew I led achieved a >600% €CAGR with order values peaking at € 1M a month while maintaining healthy margins.

Finalized project. GM/VP of Eddy Merckx Cycles USA business unit. I transitioned the brand from a consumer-direct EU to USA drop-ship model to a multi-channel, FCL import, domestic stocking model with 3FT staff and rep salesforce of 10. We achieved a 380% $CAGR despite the B2C to B2B unit value reduction inherent to the project.  

Current project. Business development and OEM relationship management for Gates and Bosch eBike product lines distributed by Universal Transmissions in the EU. I launched and manage aftersales operations for France and Spain for Gates cycling products. 

Current project. Export business development and marketing work for the Innovative Dutch cycling accessory brand, known for their integrated out-front mount and bike bell. 

Current project. UpShift Sports holds exclusive representation of Lintaman shoes in the European Union, Switzerland and the UK.  

Finalized project. Strategic marketing, Press Relations, Product strategy, and Events.

Finalized project. European Area Management, helping Boyd expand its B2B and B2C business model into the European marketplace. I achieved several high-quality media placements for the brand in Video, editorial and test features,  with no budget beyond test product itself.  

Finalized project, in which I re-branded Velocomp, while developing B2C, B2B + OEM markets. My media relations generated notable global press exposure valued in hundreds of thousands of dollars. 

Allow me to help you reach key partners; in media, retail, operations, distribution, racing, and more, with a relevant message - to engage their strengths and voices in your growth project.

Trade shows are critical for branding exposure but can quickly inflate to a considerable percentage of your budget. This $6000 stand with 4m high alu structure, LED lighting, wood bike display blocks and printed graphics achieved high impact at low expense.

Consumer direct, classic retail sales, and blended strategies require different approaches, investments and focus. Which is best for your product? I have worked in both environments, and in the grey space in between.

Knowing the industries individual communication channels and the people behind them, helps you build a coherent and relevant story - that gets passed on.

The core content of a message needs to be simple for designers to make something of it. This table was a huge relief to customers struggling with bike compatibility issues. Thanks to Morato + Infinito for the graphic design. 

In a marketplace with so many competing messages, finding your core, unique message is key to chiselling out a brand territory. Allow me to help you find yours.