Grow and accelerate your business, over any terrain or grade.

Finalized project. I managed Niner bikes' European sales, marketing, HRM, and operations. I achieved 150+ press appearances a year, while scaling sales,  warehousing and staff. The crew I led achieved a >600% €CAGR with order values peaking at € 1M a month while maintaining healthy margins.

Finalized project. GM/VP of Eddy Merckx Cycles USA business unit. I transitioned the brand from a consumer-direct EU to USA drop-ship model to a multi-channel, FCL import, domestic stocking model with 3FT staff and rep salesforce of 10. We achieved a 380% $CAGR despite the B2C to B2B unit value reduction inherent to the project.  

Current project. Business development and OEM relationship management for Gates and Bosch eBike product lines distributed by Universal Transmissions in the EU. I launched and manage aftersales operations for France and Spain for Gates cycling products. 

Current project. UpShift Sports holds exclusive representation of Lintaman shoes in the European Union, Switzerland and the UK.  

Finalized project. European Area Management, helping Boyd expand its B2B and B2C business model into the European marketplace. I achieved several high-quality media placements for the brand in Video, editorial and test features,  with no budget beyond test product itself.  

Finalized project, in which I re-branded Velocomp, while developing B2C, B2B + OEM markets. My media relations generated notable global press exposure valued in hundreds of thousands of dollars. 

Strategic marketing, Press Relations, Product strategy, and Events.

Knowing the industries individual communication channels and the people behind them, helps you build a coherent and relevant story - that gets passed on.

Trade shows are critical for branding exposure but can quickly inflate to a considerable percentage of your budget. Allow me to help keep the impact high, but expenses low.

In a marketplace with so many competing messages, finding your core, unique message is key to chiselling out a brand territory. Allow me to help you find yours. 

Allow me to help you reach key players with a relevant message. Sometimes directly but oftentimes, this will be through third parties: individuals, events, etc. 

At stage one, your brand is what you tell the market it is. At stage two, it is what the market tells you it is.  This design was the result of a project group of talented designers and marketeers, and was surpringly affordable.

The core content of a message needs to be simple for designers to make something of it. This table was a huge relief to customers struggling with bike compatibility issues. Thanks to Morato + Infinito for the graphic design. 

The right channel for exposure and testing is paramount. Knowing who you're working with and knowing how to then present a product and its philosophies are key to setting a test off in the right direction. 

Doing front end work is only the start. Solid paperwork, easily followed instructions and clear messages cannot be overlooked. Skipping this can scuttle the best planned marketing campaigns.  

Chosing the right promotional partners is key to succesfully establishing a reputation. Who best suits your product and brand?